The Nactore blog

Notes on building, shipping, ranking, and growing.

Plain-spoken thinking on tech and growth: what GEO actually is, why splitting your vendors costs you, and how AI-native teams move faster. No buzzwords, no theatre.

GEO · Featured

What is GEO (Generative Engine Optimization), and why Indian founders should care

GEO, or Generative Engine Optimization, is how you get cited by AI answer engines like ChatGPT, Claude, and Perplexity. What it means, how it differs from SEO, and how to start.

24 Jul 2026·6 min read

SEO & GEO

SEO and GEO in 2026: rank on Google and get cited by ChatGPT

Search split in two, the classic results page and the AI-generated answer. A practical guide to showing up in both from one plan: foundations, content, structure, and measurement.

24 Jul 2026·5 min read

Growth

Why buying tech and growth separately quietly kills your growth

A dev firm builds, an SEO firm ranks, a marketing firm runs ads, and nobody owns the number. The hand-offs between separate vendors are where growth leaks. Here is the fix.

24 Jul 2026·5 min read

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